The IBM Guide to Doing Business on the Internet

by Kendra R. Bonnett

The Internet is the fastest-growing, most powerful business and sales tool the world has ever seen -- to those who know how to use it. IBM Guide to Doing Business on the Internet is a roadmap that... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070318468
• ISBN13: 9780070318465
• Release Date: March 2000
• Publisher: McGraw-Hill Companies
• Length: 261 Pages
• Weight: 1.28 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"

Customer Reviews

A really useful book, like a very good wine

There are hundreds of new books about Internet published every week. How many of them will be yet interesting after a year or less ? Really few of them. Well, this book of Kendra Bonnett has been written in 1999 (3 year ago, an eternity for the Web) and it is still very useful (and pleasant) to read, like a very good wine and like a little classic. So I trust to Kendra Bonnett and I elected this book as my small breviary on building web sites (this is my work). Of course she cites some technical solutions (mainly IBM solutions) used in 1999. But this isn't a technical guide. "An IBM Guide .." is a book about what you have always to remember when you build and manage a web site, in 1999 and now and - I suppose - in 2010 too. It is written savvy. So thanks to Kendra Bonnett. I wait for her next book.

A Good Read!

While there's certainly no shortage of hype about the Internet, there is a scarcity of clear, effective information about how companies are executing successful Web strategies. If you're confused about how to carve a niche on the Internet, or if you're overwhelmed by the complexity of the dauntingly dubbed "e-commerce initiative," An IBM Guide to Doing Business on the Internet offers a helpful starting point. With concrete examples and clear language, author Kendra R. Bonnett takes readers through a link-by-link plan for launching an effective Web site. She dutifully defines jargon and appropriately focuses on customer needs. As a result, this book won't appeal to hard-core geeks, but it does have plenty to offer readers whose Internet knowledge is at the novice or intermediate level. We at getAbstract.com recommend An IBM Guide to Doing Business on the Internet to executives who, when it comes to the Internet, just don't quite get it - but want to.

Great Introduction to Internet Businesses for Newcomers

Of the hundreds of books that will be written about how to do business on the Internet, the first question you have to ask yourself is: Who was this book written for? Clearly, this is a book for people who have almost no experience with the Internet and ebusiness. That is a niche that is not well filled out there. If you had a one person business and wanted to start selling on-line, you could use this book to organize your efforts and become more successful. It has a good step-by-step approach that will take you where you need to go. When I was starting up on the Web four years ago with our business, this book could have saved me a lot of mistakes, lost time, and wasted money. On the other hand, if you are already a heavy Web user and know what you like, you are beyond most of the advice in this book. At the same time, I found myself getting good ideas that I might not otherwise have gotten for my business as I read the book. That doesn't happen for me with a lot of the Internet books I read. So, you might want to skim it even if you think you are in pretty good shape.The book's main weakness for beginners is that it states some hard-to-execute principles without a lot to help you do them. For example, you are encouraged to think out of the box (differently than you think now). This is hard for anyone to do, and there isn't a lot of support for how to do that. There is only one reference to IBM's services in the book, and that is handled in an even-handed and low-key way. You are told to get some help in this area, and IBM is mentioned as one possible source. I thought this was well handled. Good luck with creating your Internet-based irresistible growth enterpise!

No hype! Real world examples of businesses making $$$!

At last! Someone has written a book about how to really create a presence on the internet and actually make money (i.e. other than going public). Now that the dust (and hype) has settled a bit around e-commerce, the author has unearthed several businesses that are actually doing it right. If you're looking for a guide book to get your business up and running on the net, this is it! No B.S.--practical advice and real world examples. Even if you're business is on the net, get this book anyway--its full of great tips. Well written, too!