Skip to content
Scan a barcode
Scan
Hardcover An Advertiser's Guide to Better Radio Advertising: Tune in to the Power of the Brand Conversation Medium Book

ISBN: 0470012927

ISBN13: 9780470012925

An Advertiser's Guide to Better Radio Advertising: Tune in to the Power of the Brand Conversation Medium

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Hardcover

Condition: Very Good*

*Best Available: (ex-library)

$9.69
Save $61.31!
List Price $71.00
Almost Gone, Only 1 Left!

Book Overview

There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio...

Related Subjects

Business Business & Investing

Customer Reviews

0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured