American Icon: Alan Mulally and the Fight to Save Ford Motor Company

by Bryce G. Hoffman

Book Overview

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan...

• Format: Paperback
• Language: English
• ISBN: 0307886069
• ISBN13: 9780307886064
• Release Date: February 2013
• Publisher: Crown Currency
• Length: 432 Pages
• Weight: 0.70 lbs.
• Dimensions: 1.1" x 5.1" x 7.9"