American Consumer Society, 1865 - 2005: From Hearth to HDTV

by Regina Lee Blaszczyk

Book Overview

This startlingly original and highly readable volume adds a new richness and depth to an element of U.S. history that is all too often taken for granted. In American Consumer Society, Regina Lee Blaszczyk examines the emergence of consumerism in the Victorian era, and, in tracing its evolution over the next 140 years, shows how the emergence of a mass market was followed by its fragmentation. Niche marketing focused on successive waves of new consumers...

• Format: Paperback
• Language: English
• ISBN: 0882952641
• ISBN13: 9780882952642
• Release Date: December 2008
• Publisher: Wiley-Blackwell
• Length: 330 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.8" x 5.4" x 7.9"