American Automotive Design Trends / The Personal Luxury Car: Selling a Lifestyle

by James Kaster

Paperback: As the car market proliferated with many styles, makes and functions, one particular trend elevated the automobile above the mere transportation-only, family-hauling and / or workhorse appliance. It was the "Personal Luxury Car." Affordable cars could be crafted and massaged into status symbols for the masses while luxury cars could be similarly crafted into a rarer form of distinction. This new found prominence supposedly mitigated the chores of daily driving and errand running through environmental isolation; all the while projecting the owner's individuality and ego to the world. From the author of "Those 80s Cars", this book contains 600+ photographs with marketing quotes that led several generations of selling a lifestyle.

• Format: Paperback
• Language: English
• ISBN: 098282209X
• ISBN13: 9780982822098
• Release Date: December 2010
• Publisher: James H. Kaster
• Length: 94 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.2" x 8.5" x 11.0"