America in JeruSALEm: Globalization, National Identity, and Israeli Advertising

by Anat First and Eli Avraham

America in JeruSALEm develops a model that demonstrates the process of Americanization versus national identity in small countries toward the end of the twentieth century and the beginning of the twenty-first, using advertisements to understand this process. The authors present Israel as a test case because it is trying to maintain a new Israeli culture, a Jewish tradition, and a unique language-Hebrew-against the background of an ongoing national...

• Format: Hardcover
• Language: English
• ISBN: 073913325X
• ISBN13: 9780739133255
• Release Date: October 2009
• Publisher: Lexington Books
• Length: 156 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 6.2" x 9.0"