Ambient advertising - an intrusion of consumers private sphere?

by Bastian Storch

Research Paper (postgraduate) from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, University of Queensland, course: Master of Creative Advertising, language: English, abstract: This report investigates the issue of ambient advertising campaigns, which interfere with the private sphere of consumers. The author will discuss benefits and downsides of ambient advertising in regard to the...

• Format: Paperback
• Language: English
• ISBN: 3640175069
• ISBN13: 9783640175062
• Release Date: September 2008
• Publisher: Grin Verlag
• Length: 20 Pages
• Weight: 0.17 lbs.
• Dimensions: 0.0" x 8.3" x 11.7"