AMA Dictionary of Marketing Terms

by Peter D. Bennett

Brief entries define some 2,500 marketing terms in this dictionary covering everyday professional terminology and the specialized vocabulary in corporate and academic use. This second edition reflects... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844235989
• ISBN13: 9780844235981
• Release Date: January 1995
• Publisher: McGraw-Hill Companies
• Length: 316 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"