The biggest risk is not taking any risk. In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks. - Mark Zuckerberg It is quite naive and simplistic to operate from a view point called things will continue to be the way they are and we can maintain a status quo. No you cannot. However, emotive you may feel about it, business is bound to alter in a dynamic marketplace fuelled by technology and the...