Alphabet: The Becoming of Google

by Micky Lee

Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player.

The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity...

• Format: Paperback
• Language: English
• ISBN: 1032092599
• ISBN13: 9781032092591
• Release Date: June 2021
• Publisher: Routledge
• Length: 124 Pages
• Weight: 0.34 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"