General introduction PART I: THE FOUNDATIONS OF CORPORATE-NGO ALLIANCES Corporate-NGO Alliances: Essentially a Strategic Choice Alliance Motivations Typologies of Allies and Alliances PART II: MANAGING CORPORATE-NGO ALLIANCES Introduction to Part II Symmetries Versus Asymmetries in Corporate-NGO Alliance Building Alliance Capacities Stakeholder Involvement Measuring Alliance Performance: Success Indicators General Conclusion
Related Subjects
Business Business & Investing Economics Political Science Politics & Social Sciences