All-To-One: Creating Effective CustomerRelationship Marketing in the Post-Internet Age

By Steve Luengo-Jones

This text shows managers and CEO's how to develop life-long customer value in the post Internet economy. This book looks beyond the one-to-one concept and reveals visions of marketing and customer... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0077097998
• ISBN13: 9780077097998
• Release Date: February 2001
• Publisher: McGraw-Hill
• Weight: 1.42 lbs.
• Dimensions: 9.3" x 1.0" x 6.3"

Customer Reviews

One for All to One

Thank goodness I came across this book! It's a lucid guide that manages to demystify the subject of marketing, bringing it right up to date and making it accessible for even the non-specialist. Refreshingly free of annoying jargon and patronising truisms, it is useful for anyone who needs to get their 'product', be it commercial or otherwise, out to wide audience or clientele. And what's more, it's obviously written by someone who not only knows the subject extremely well, but also knows how to communicate, making it an enjoyable read.

One for All to One

Thank goodness I came across this book! It's a lucid guide that manages to demystify the subject of marketing and bring it right up to date, making it accessible for even the non-specialist. Refreshingly free of annoying jargon and patronising truisms, it is useful for anyone who needs to get their 'product', be it commercial or otherwise, out to a wide audience or clientele. And what's more, it is written by someone who not only obviously knows the subject well, but also knows how to communicate, making it an enjoyable read.