A CONCISE, CRUCIAL GUIDE TO THE WHAT, WHY AND HOW OF PERSONAL BRAND BUILDING A brand is an identity-and it is certainly not restricted to products. Allow Ambi, Shankar, Rita, Kunal and Joe, who are back in college for their silver reunion, to bring alive for you the notion of people as brands. As they walk through the campus, rediscovering old haunts, the friends enter into an animated discussion. Their conversation offers...