All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits

by Garth Hallberg

All Consumers Are Not Created Equal ". . .This book. . .will open your eyes to a new marketing concept which may turn out to be of major importance."-David Ogilvy All consumers are NOT created equal.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471120049
• ISBN13: 9780471120049
• Release Date: October 1995
• Publisher: Wiley
• Length: 336 Pages
• Weight: 4.10 lbs.
• Dimensions: 1.1" x 6.5" x 9.5"