All-American Ads of the 70s

by Steven Heller

Book Overview

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials.

All was not lost, though; as ads are a sign of the times, racial and ecological...

• Format: Hardcover
• Language: English
• ISBN: 3836588609
• ISBN13: 9783836588607
• Release Date: May 2022
• Publisher: Taschen
• Length: 640 Pages
• Weight: 5.40 lbs.
• Dimensions: 1.8" x 8.0" x 10.3"

Customer Reviews

Great book!

An awesome collection of ads from this decade. Hundreds of pages w/ ads of all categories. Very enjoyable. I'm an advertising major & this is a fun book to own

All American Ads of the 70s

Una recopilacion unica y fascinante, se puede recorrer la decada del '70 revisando las Publicidades que contiene esta obra. Infaltable para personas que trabajan en diseño, arquitetura, marketing y creadores en general.... no lo duden una obra maestra.Martin de Buenos Aires Argentina.

WARNING

This book has porn, so if you're interested in buying this, do what I did and tear out those pictures and shred them so that your kids don't see them. Otherwise enjoyable.

Too recent to be truly memorable.

All-American Ads of the Seventies adds another 702 pages to the 3418 pages in the first four books and only the Ads of the Twenties remains to be published. This latest book is really the weakest of the set though. As editor Jim Heimann explains in his intro, the Seventies print media lacked creative sparkle because television had captured most ad dollars. He also mentions the important point that in the Sixties ad art directors copied a lot of the really great creative stuff shown in the editorial pages of magazines and into the Seventies so much of this input had become everyday. Although he doesn't mention it I think another reason so many of these ads look bland is because they are just not old enough, they have not quite gained a nostalgic or curiosity value.Still there are some fascinating pages to enjoy, I liked the chapter on Consumer Products with ads for Sony Betamax, Electrophonic turntables, Advent VideoBeam television, Pioneer tape decks, Polaroid Sonar camera, Honeywell slide projector and an IBM Electronic 75 typewriter. All gone to that electronic dustbin in the sky. I thought the classiest ads were in the Business & Industry chapter, some really creative photography and design.If you lived through the decade you'll find some memory joggers here. As with the four previous books the production is excellent, all the ads have been carefully copied from the originals and no screen clash.