Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling

by Frank V. Cespedes

Book Overview

"The best sales book of the year" - strategy+business magazine

That gap between your company's sales efforts and strategy? It's real--and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book.

In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes...

• Format: Hardcover
• Language: English
• ISBN: 1422196054
• ISBN13: 9781422196052
• Release Date: September 2014
• Publisher: Harvard Business Review Press
• Length: 336 Pages
• Weight: 1.36 lbs.
• Dimensions: 1.2" x 6.4" x 9.3"