Aligning for Advantage: Competitive Strategies for the Political and Social Arenas

by Jonathan P. Doh, Tazeeb Rajwani, Thomas C. Lawton

Book Overview

Aligning for Advantage argues that to build and sustain business success, companies must synchronize competitive strategies with extant strategies for social engagement and political and regulatory activism. Moreover, to be credible and realizable, these external market and nonmarket strategies need to be equally attuned with, and informed by, the internal corporate vision, values, and culture. The ability to align with and across both the market...

• Format: Paperback
• Language: English
• ISBN: 0199604754
• ISBN13: 9780199604753
• Release Date: April 2014
• Publisher: Oxford University Press, USA
• Length: 256 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"