Alan Siegel: On Branding and Clear Communications

By Louis, J. Slovinsky

Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0977472469
• ISBN13: 9780977472468
• Release Date: June 2007
• Publisher: Jorge Pinto Books
• Length: 188 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"