Airbus vs. Boeing: Strategy Wars, Tactical Dogfights, High-G Maneuvers and the Photo Finishes

by Rajat Narang

A tour-de-force take on the fabled Airbus vs. Boeing arch-rivalry and decrypting the relative strategy playbooks of the two Transatlantic rivals & aerospace giants from 1970s to 2020. It deciphers Airbus' meteoric rise in the narrow body aircraft market from a virtual industry underdog to a worthy & equal adversary within a span of 3+ decades and Boeing's fall from grace following the 737MAX disaster. Business & Product Strategy have been the core...

• Format: Paperback
• Language: English
• ISBN: B0BZ314RQH
• ISBN13: 9798215432914
• Release Date: August 2022
• Publisher: Rajat Narang
• Length: 342 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"