Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012

by Darrell M. West and WEST D

Book Overview

Tracing the evolution of political advertising from 1952 through the 2012 elections, Darrell M. West returns with his much anticipated sixth edition of Air Wars. Integrating the latest data and key events from the 2012 campaigns, West provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. Taking into account...

• Format: Paperback
• Language: English
• ISBN: 1452239916
• ISBN13: 9781452239910
• Release Date: March 2013
• Publisher: CQ Press
• Length: 224 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"