Air Monopoly: How Robert Milton's Air Canada Won - And Lost - Control of Canada's Skies

by Keith McArthur

Book Overview

No Canadian company today holds a higher profile than Air Canada; few CEOs possess the recognition factor of its chief, Robert Milton. But in 2004, their notoriety is for all the wrong reasons: in... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0771056885
• ISBN13: 9780771056888
• Release Date: March 2004
• Publisher: MacFarlane Walter & Ross
• Length: 368 Pages
• Weight: 1.95 lbs.
• Dimensions: 1.2" x 6.3" x 9.2"

Customer Reviews

Let's show some respect people

I have to take exception to Jon Shell's editorial comment about the author. It is totally irrelevant and disrespectful of the thoughtful and compelling treatment Mr. McArthur gives to Canada's airline industry. However, that said, I actually had the opportunity to meet Mr. McArthur at a book signing. He has a very strong grip, an icy stare and a boyish shock of blond hair reminiscent of Robert Redford circa 'Butch Cassidy and the Sundance Kid'. I suspect Mr. McArthur will go far in the entertainment industry.

Keith McArthur

I don't know much about this book, but that Keith McArthur is one sexy dude. Did you see that jacket photo? Whoa...

A great update on a continuing saga

Everyone claims to be an expert on airlines. Frankly-some of these so called "airline history" books are dead wrong. The Canadian saga has been going on for about as long as the Star Wars series, except here thousands of people's livelihoods and the economic wealth of a nation are at stake. Air Monopoly is balanced, well told and VERY interesting.

Excellent historical perspective

I bought this book the first day out and read through it in about 3 days. I found it quite exceptional for its historical perspective, but not particularly insightful. The author spends the entire book trying very hard not to put any editorial spin on anything which doesn't really make it very readable, but becomes a great reference material down the line.My initial thought when I finished reading it was that this book may become the Canadian equivalent of "Hard Landing", the book by Thomas Petzinger which has become the de-facto mass market textbook on the impact of US airline deregulation.This book is definitely a must-have for industry professionals and hardcore airline affectionados, but a casual reader is probably better served to wait for the paperback or deep discount.