Aiming Big with Small Cars: Emergence of a Lead Market in India

by Cornelius Herstatt and Rajnish Tiwari

Book Overview

1.Setting the Scene: The Changing Innovation Landscape.- 2.Developing Countries and Innovation: Innovation Opportunities Spread Globally.- 3.Exploring Opportunities for Global Innovation: Contribution of the Lead Market Strategy.- 4.Growing Demand for Affordable Solutions: India as an Emerging Hub for Frugal Designs.- 5.Need for a Rethink: Challenging the Conventional Wisdom on Innovation Strategies.- 6.Investigating India's Small Car Industry:...

• Format: Paperback
• Language: English
• ISBN: 3319345222
• ISBN13: 9783319345222
• Release Date: August 2016
• Publisher: Springer
• Length: 229 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"