AI in Marketing, Sales and Service: How Marketers Without a Data Science Degree Can Use Ai, Big Data and Bots

by Peter Gentsch

Book Overview

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.

This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial...

• Format: Paperback
• Language: English
• ISBN: 303007904X
• ISBN13: 9783030079048
• Release Date: January 2019
• Publisher: Palgrave MacMillan
• Length: 271 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"