AI in Digital Marketing

by Maria Johnsen

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing...

• Format: Paperback
• Language: English
• ISBN: 150152254X
• ISBN13: 9781501522543
• Release Date: July 2024
• Publisher: Mercury Learning and Information
• Length: 566 Pages
• Weight: 2.35 lbs.
• Dimensions: 1.0" x 5.8" x 8.8"