AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales

by Stan Sthanunathan, Andrew Appel, A.K. Pradeep

Book Overview

Get on board the next massive marketing revolution

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues...

• Format: Hardcover
• Language: English
• ISBN: 1119484065
• ISBN13: 9781119484066
• Release Date: December 2018
• Publisher: Wiley
• Length: 272 Pages
• Weight: 1.06 lbs.
• Dimensions: 1.0" x 6.2" x 9.1"