Agile Marketing: Unlock Adaptive and Data-Driven Marketing for Long-Term Success

by Neil Perkin

Book Overview

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment.

Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker...

• Format: Paperback
• Language: English
• ISBN: 1398605107
• ISBN13: 9781398605107
• Release Date: April 2022
• Publisher: Kogan Page
• Length: 288 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"