Agile Marketing

by Anthony Freeling

Book Overview

Marketing has for years promised to generate growth and transform business. This promise has been backed by increasing amounts of money spent on innovation, advertising and other forms of communication, as well as people. Yet marketers and general managers alike see that most new products and communication campaigns fail and worry that this huge spend on marketing might be wasted. They also worry that they are slow to react to changes in the customer...

• Format: Paperback
• Language: English
• ISBN: 1456491091
• ISBN13: 9781456491093
• Release Date: May 2011
• Publisher: Createspace Independent Publishing Platform
• Length: 278 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"