Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era

by Alvin J Silk and Ernst R Berndt

AGGREGATE ADVERTISING EXPENDITURE IN THE U.S. ECONOMY provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending in the U.S. as a share of nominal GDP has been falling. The elasticity of advertising with respect to nominal GDP appears to have increased substantially since the late 1990s. The authors further show that nominal aggregate advertising spending has become more responsive to changes in real GDP and GDP...

• Format: Paperback
• Language: English
• ISBN: 1680838725
• ISBN13: 9781680838725
• Release Date: September 2021
• Publisher: Now Publishers
• Length: 96 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"