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Paperback Ageing in a Consumer Society: From Passive to Active Consumption in Britain Book

ISBN: 1861348827

ISBN13: 9781861348821

Ageing in a Consumer Society: From Passive to Active Consumption in Britain

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Book Overview

Targeted as the 'grey consumer', people retiring now participated in the creation of the post-war consumer culture. These consumers have grown older but have not stopped consuming.Based on extensive analysis over two years, this unique book examines the engagement of older people with consumer society in Britain since the 1960s. It charts the changes in the experience of later life in the UK over the last 50 years, the rise of the 'individualised...

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Social Science Social Sciences

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