After Mass Media: Storytelling for Microaudiences in the Twenty-First Century

by Amanda D. Lotz

Explores the cultural role of screen storytelling in society

With significant evolutions in digital technologies and media distribution in the past two decades, the business of storytelling through screens has shifted dramatically. In the past, blockbuster movies and TV shows like Friends aimed first for domestic mass audiences, although the biggest hits circulated globally. Now, transnational distribution plays a primary role...

• Format: Hardcover
• Language: English
• ISBN: 1479833886
• ISBN13: 9781479833887
• Release Date: April 2025
• Publisher: New York University Press
• Length: 256 Pages