Affiliate Selling: Building Revenue on the Web

by Greg Helmstetter and Pamela Metivier

Discover how you can take advantage of the most rapidly growing form of e-commerce. Created by Amazon.com in 1996 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e-commerce. A major reason for this is that...

• Format: Paperback
• Language: English
• ISBN: 0471381861
• ISBN13: 9780471381860
• Release Date: April 2000
• Publisher: Wiley
• Length: 368 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.9" x 7.5" x 9.2"

Customer Reviews

One of the first and still possibly the best

Released in early 2000, this was one of the first books about affiliate programs and it still sets the standard. While it didn't predict the demise of the dotcoms, this book is still very relevant. For the beginner, its basics and useful tips are exactly what you need to get started. But for the advanced reader, its unique and prescient predictions about where things where things are going are VERY interesting. (If you replace some of the book's references to no-longer existing companies with the newer term "XML Web Services," you have what amounts to a book that was written 5-8 YEARS ahead of its time! For instance, the authors were completely accurate in their prediction of the return of the importance of the individual/small site, a notion which was heresy in 2000 when the web was totally dominated by massive funded companies competing using millions of dollars from their IPO war chests. I credit the authors with this foresight and find their other 50,000-foot-level insights to still be fresh, insightful, and completely unique among the books I've seen in this category. This aspect makes the book required reading for anybody who thinks they know anything about affilate programs today.The only drawback of this book is that many of the examples sited in the directory of affiliate programs are no longer around. But the authors do reference other affiliate program directories which still exist and that is really all you need to know to find suitable programs today.

Great affiliate perspective for online merchants.

I found "Affiliate Selling" a great resource. As an online merchant in the process of redeveloping and enhancing our program for our affiliates I found this book thorough, readable and very helpful. It provided me the successful affiliate's perspective on what they want and need to be mutually beneficial partners. Though I've been in affiliate marketing for some time now I'd picked it up to round out my industry knowledge and found a lot of new information. Both the book and website are great resources. I will be recommending both to new affiliates who are looking to ramp up quickly on how to maximize their partnerships.

The "How To" Book to Really Understand Affiliate Selling

I am helping a web site develop affiliate selling programs. This book saved me countless hours of research to answer basic questions of how affiliate selling works, who are the key players in affiliate selling, and what are potential revenues. If that wasn't enought, the book also tells you how to increase hits at your web site.This is a definite read for the many owners of web sites.Ken Palla@aol.com