Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships

by Barbara Thomas

Book Overview

Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0134496051
• ISBN13: 9780134496054
• Release Date: March 2016
• Publisher: Pearson FT Press
• Length: 224 Pages
• Weight: 1.01 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"