Advertising: A Very Short Introduction

by Winston Fletcher

Book Overview

John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though advertising is pervasive in our society, how it works (if and when it works) is not a question most of us can answer. In this Very Short Introduction, Winston Fletcher, a seasoned advertising veteran with extensive inside knowledge, offers an illuminating look at this billion-dollar business, dispelling some...

• Format: Paperback
• Language: English
• ISBN: 0199568928
• ISBN13: 9780199568925
• Release Date: July 2010
• Publisher: Oxford University Press
• Length: 160 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 4.3" x 6.8"