Advertising Uneasy Persuason

by Schudson and Michael Schudson

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework,...

• Format: Hardcover
• Language: English
• ISBN: 0465000789
• ISBN13: 9780465000784
• Release Date: December 1984
• Publisher: Basic Books
• Length: 288 Pages
• Weight: 1.45 lbs.

Customer Reviews

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Whatever the stars are available for rating - they are not enough for the book. Deep, thoughtful, unbiased and with good humor. After being 15 years in advertising I've never thought that an outsider can have such an accurate view of our real processes and thinking. Author takes all the pains in studying the context of the ads (just browse the references - I've spent the whole day just making notes on them). To sum up: in my opinion Schudson to advertising is what Jaques Le Goff is to the Medieval History. If you rely on the "everyone knows that" type of knowledge - you'll have a lot of surprises.