Advertising Tower: Japanese Modernism and Modernity in the 1920s

by William O. Gardner

On a December morning in 1925, a newspaper journalist reported receiving 25 different handbills in an hour's walk in downtown Tokyo, advertising everything from Western-style clothing and furniture to sweet shops, charity organizations, phonograph recordings, plays, and films. The activities of advertisers, and the new entertainment culture and patterns of consumption that they promoted, helped to define a new urban aesthetic emerging in the 1920s...

• Format: Hardcover
• Language: English
• ISBN: 0674021290
• ISBN13: 9780674021297
• Release Date: May 2006
• Publisher: Harvard University Press
• Length: 349 Pages
• Weight: 1.44 lbs.
• Dimensions: 1.2" x 6.4" x 9.1"