Advertising to Children on TV: Content, Impact, and Regulation

by Barrie Gunter, Mark Blades, Caroline Oates

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom...

• Format: Hardcover
• Language: English
• ISBN: 0805844880
• ISBN13: 9780805844887
• Release Date: August 2004
• Publisher: Routledge
• Length: 224 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.7" x 6.2" x 9.3"