Advertising to Children in China

by Kara Chan, James U. McNeal, Professor Kara Chan

Book Overview

This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them.

This book provides answers to the following questions:

What...

• Format: Paperback
• Language: English
• ISBN: 9629961792
• ISBN13: 9789629961794
• Release Date: July 2005
• Publisher: Chinese University of Hong Kong Press
• Length: 220 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.1" x 9.0"