Advertising to Children: Concepts and Controversies (1-Off Series)

By Carole Macklin

Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves.

This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

• Format: Paperback
• Language: English
• ISBN: 0761912851
• ISBN13: 9780761912859
• Release Date: July 1999
• Publisher: Sage Publications, Inc
• Length: 336 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.7" x 6.1" x 9.0"