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Advertising, the Media and Globalisation: A Wor...
Edition Description
This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the...
Edition Details
Format:Paperback
Language:English
ISBN:0415668832
Format: Paperback
Condition:
$
54.64
50 Available
Advertising, the Media and Globalisation: A Wor...
Edition Description
This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.
Edition Details
Format:Hardcover
Language:English
ISBN:0415668824
Format: Hardcover
Condition:
$
180.00
50 Available
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