Advertising, the Media and Globalisation: A World in Motion

by John Sinclair

Book Overview

This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.

It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media.

Advertising attracts...

• Format: Paperback
• Language: English
• ISBN: 0415668832
• ISBN13: 9780415668835
• Release Date: April 2012
• Publisher: Routledge
• Length: 168 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 6.1" x 9.1"