Advertising Strategy: Creative Tactics from the Outside/In

by Jean Grow, Tom Altstiel, Jean M. Grow

Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors...

• Format: Paperback
• Language: English
• ISBN: 1412917964
• ISBN13: 9781412917964
• Release Date: November 2005
• Publisher: Sage Publications, Inc
• Length: 408 Pages
• Weight: 2.15 lbs.
• Dimensions: 0.8" x 8.0" x 11.0"