Advertising, Sex, and Post-Socialism: Women, Media, and Femininity in the Balkans

by Elza Ibroscheva

Book Overview

The book traces gender ideologies in the Balkans through emancipating women's roles during socialism and the hyper-sexualization of women in advertising and media in the post-socialist transition. It uses a cultural/critical approach to understand advertising's effects on post-socialist societies and gender identities.

• Format: Paperback
• Language: English
• ISBN: 1498557163
• ISBN13: 9781498557160
• Release Date: February 2017
• Publisher: Lexington Books
• Length: 220 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 5.9" x 9.0"