Advertising Research: Theory and Practice

by Joel Davis

Useful for courses in Advertising Research, this book provides students with the knowledge and skills necessary in the advertising business. This book aims at improving student learning and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0132218135
• ISBN13: 9780132218139
• Release Date: November 1996
• Publisher: Prentice Hall
• Length: 695 Pages
• Weight: 2.75 lbs.
• Dimensions: 1.2" x 7.3" x 9.5"