Advertising: Principles & Practice

by William D. Wells, Nancy D. Mitchell, Sandra E. Moriarty, et al.

Book Overview

Exceptionally real-world in focus--with examples, issues, and applications interlaced throughout--this best-selling introduction to both the theory and practice of advertising provides important... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0132224151
• ISBN13: 9780132224154
• Release Date: January 2008
• Publisher: Prentice Hall
• Length: 640 Pages
• Weight: 3.75 lbs.
• Dimensions: 1.2" x 8.6" x 11.1"

Customer Reviews

Needed this book for class

It is a very simple text book. If it wasn't for taking a class that required it I would never buy it. You can find the same stuff by doing a google search.

good book

The book had a ripped page but other than that it was good for a used book.

Great Bookd

Book was exactly what i ordered. Arrived promtly with no issues at all. Would by from this buyer again.

Advert

This book was the old version, but my teacher let it fly. It saved me about 120 bucks getting this one.

easy guide for advertising students.

Every step expains the advertising basic component. It can help you understand the advertising.