Advertising Organizations and Publications: A Resource Guide

by John Philip Jones

Book Overview

John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications.

Entries are arranged alphabetically for easy access and include a thorough description of each organization′s purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations...

• Format: Hardcover
• Language: English
• ISBN: 0761912363
• ISBN13: 9780761912361
• Release Date: March 2000
• Publisher: Sage Publications, Inc
• Length: 360 Pages
• Weight: 1.58 lbs.
• Dimensions: 1.1" x 6.0" x 9.5"