Advertising Media Workbook and Sourcebook

by Donald W. Jugenheimer and Larry D. Kelley

Book Overview

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.

Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies...

• Format: Paperback
• Language: English
• ISBN: 0765640945
• ISBN13: 9780765640949
• Release Date: May 2015
• Publisher: Routledge
• Length: 380 Pages
• Weight: 2.30 lbs.
• Dimensions: 0.9" x 8.4" x 10.8"