Advertising Media Workbook and Sourcebook

by Donald W. Jugenheimer and Larry D. Kelley

Book Overview

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0765626381
• ISBN13: 9780765626387
• Release Date: October 2011
• Publisher: Routledge
• Length: 350 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.8" x 8.3" x 10.6"