Advertising Media Sourcebook

by Peter B. Turk, Donald W. Jugenheimer, Arnold M. Barban

A single-resource guide to reading, evaluating, and understanding advertising media reference sources. It also includes extensive exercises to help you master the skills you need to better evaluate... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844235210
• ISBN13: 9780844235219
• Release Date: January 1996
• Publisher: NTC/Contemporary Publishing Company
• Length: 128 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.3" x 8.5" x 11.0"