Advertising management: Practical perspectives

by David A. Aaker, John G. Myers, Rajeev Batra

Book Overview

Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130159905
• ISBN13: 9780130159908
• Release Date: January 1975
• Publisher: Prentice Hall
• Length: 399 Pages
• Weight: 1.25 lbs.

Customer Reviews

Comprehensive and easy to read

Excellent resource for somebody who directly manages advertising budgets and reviews creative and copy!

Excelent for both professionals and students

Excelent in the away it introduces you to the world of advertising making it easy for a smart student to learn!!! Its also good for professionals as it shows new ways of "doing bissiness"! I recommend it for anyone with the least interest in marketing.