Advertising; its role in modern marketing

by S. Watson Dunn

Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0030666457
• ISBN13: 9780030666452
• Release Date: January 1969
• Publisher: Holt, Rinehart and Winston
• Length: 629 Pages
• Weight: 1.74 lbs.