Advertising for Dummies

by Gary Dahl

Book Overview

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0764553771
• ISBN13: 9780764553776
• Release Date: September 2001
• Publisher: For Dummies
• Length: 336 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.8" x 7.4" x 9.2"

Customer Reviews

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This is the book that all people interested in advertising have been waiting for and will enjoy. It was talked about on KGO newstalk 810 a.m. and was created by the maker of the Pet Rock. For advertising students this will be of great help for your classes and for those of you already working in the field of advertising this will be a great read providing a deeper insight into this amazing field.