Advertising for Dummies

by Gary Dahl

Book Overview

For small businesses, effective advertising can mean the difference between fortune and failure. But if you're going to throw your money into advertising willy-nilly you might as well just throw it away. And if your business can't afford a big advertising firm you may have to write your own advertising copy. But could you? Don't worry, because with Advertising For Dummies, you will If you need help figuring out which advertising media offers you the...

• Format: Paperback
• Language: English
• ISBN: 0764553771
• ISBN13: 9780764553776
• Release Date: September 2001
• Publisher: For Dummies
• Length: 336 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.8" x 7.4" x 9.2"

Customer Reviews

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This is the book that all people interested in advertising have been waiting for and will enjoy. It was talked about on KGO newstalk 810 a.m. and was created by the maker of the Pet Rock. For advertising students this will be of great help for your classes and for those of you already working in the field of advertising this will be a great read providing a deeper insight into this amazing field.